Last week, we took a look at the best Woocommerce plugins for your ecommerce business. This time around, we’ll focus on the most important aspect: Reaching your customers using Ecommerce marketing strategies.
Becoming an Ecommerce entrepreneur is a dream for many and a lot of effort goes into building a brand. But, soon the business meets a dead end because you don’t know how to reach the customers.
There are 1.3 million Ecommerce companies in North America alone. And to stay ahead of the competition, you need to be great with Ecommerce marketing strategies. In this post, we’ve put together everything you need to start with your online marketing and grow your brand.
Ecommerce marketing strategies for your business
There is no one-size-fits-all when it comes to promoting your store and reaching your customers. Nonetheless, the best way to know what works for your brand is to experiment. Keep track of your efforts and stick to the techniques that work for your target demographic. But, first things first.
What is an Ecommerce marketing strategy?
Ecommerce marketing strategy is an effort to drive traffic to your store and increase sales. The goal is to convert the customers and keep them post-purchase. Yet, implementing these marketing strategies comes with its downsides.
There are 2.14 billion digital buyers in the year 2021. That means the marketplace is saturated with similar marketing strategies. Many of the setbacks include low budget, outdated technology, less manpower, and less knowledge about trends.
But, where can I start?
If you’re looking to launch an Ecommerce business or are currently scaling it, below are a few marketing strategies that have worked for online businesses like yours.
Understanding your customers
An Ecommerce business defines its customers based on demographics alone. But, your customers are more than the place they live in. Understanding their actions gives you insights into their journey. And if you can’t figure it out, just ask.
Request for feedback and reviews
Sure, the customer analytics gives you important data points like time spent on the product page, conversions, etc. But, you’ll never know how they truly feel about your brand. One way to know is to request feedback and reviews.
You could do this by:
- Creating a landing page to collect reviews
- Providing review option on the product page
- Sending out emails to share their feedback
Use affiliate marketing
A lot of times, customers are willing to spread the word for something in return. Affiliate marketing is an advertising model that pays the commission in return for traffic. Include the affiliate links in blog posts, social media, or a landing page. And encourage the customers to participate through a strong CTA.
Would you open a random email from a brand? But, you would if it has your name on it. Customers love reminder emails about the items in their cart or discounts based on their prior purchases. Also, following up with them increases trust in your brand and that is why you should care.
Content marketing is a strategy used to create different forms of content like videos, ebooks, and blogs to attract and convert customers. A short but valuable content converts higher than overwhelming your customers with too much information.
Social media is a subset of content marketing. Content is what you do, and social media marketing is where you present them. Incorporate visual storytelling and factual experiences in your posts. Use Instagram to announce product updates or give away items in exchange for their votes/testimonials.
Additionally, you could create Facebook groups for discussions or go live about the recent changes to your business model. Whichever method you choose, always be honest in your content.
SEO is one of the best Ecommerce marketing strategies. It’s everywhere; in your product descriptions, webpage, and the content you produce for other mediums.
To optimize your campaigns, start with a keyword that has a high search intent but a low difficulty score. Ideally, you would want to tie in this keyword in every marketing effort. From there, pay attention to the site architecture, technical SEO, and overall optimization.
A search engine only ranks the content that promptly answers the searcher’s queries. Therefore, providing quality content is a sure-fire way to climb to the first spot.
Influencers are capable of reaching out to a larger audience all at once. And since the audience trusts them, advertising your brand becomes easy. In fact, 17% of businesses spend more money on influencer marketing. That said, work with the influencer who fits your brand values. Else, it’s going to show in their efforts.
Below are a few ways you can use influencers for your brand.
- Paid promotions
- Give away free samples in exchange for a review
- Include influencer testimonials on your site
The ‘’ads’’ that you see on the front page of Google are the Pay per click models. A business pays the ad publisher for every click by the user. PPC advertising, when used correctly, can generate more traffic and ROI for your business.
All you have to do is search for the right keyword, add the unwanted keywords to the negative list, and hire a partner if need be. However, choose your keywords carefully, or you might end up paying for the product clicks that don’t even exist.
Choosing the best for your business
Choosing an Ecommerce marketing strategy entirely depends on your brand and the goals of your business. While Google ads cost more and take time, it generates more traffic and revenue. On the other hand, if your brand is eco-friendly, influencer marketing would be the right approach.
Sometimes, handling marketing and the maintenance of your store could get overwhelming. This is where we can be of help. At Woogostores, we fully manage your Ecommerce website so you can continue to focus on gaining customers and growing your business.
Other Tips to maximize Ecommerce sales
Regardless of how you plan to operate, there are a few ways to lead your customers to your Ecommerce store.
Optimize your Ecommerce website
Optimization is a strategy that helps customers find you easily. It’s a holistic approach to the elements on your site that leads to one end goal: the purchase of your products.
71% of the shoppers feel that they’ll find better deals online. Hence, keep your site updated at all times. Additionally, keep the site structure simple and provide a great user experience. Stack your product pages according to relevance. And finally, lead the customer to a compelling call-to-action.
Use heat maps
Heat maps are visual data that shows how and where your customers spend the most time on your website. The analytics tool helps you identify the irrelevant parts of your website and focus on optimizing your page for relevance. On top of that, it shows where customers get distracted on your site. Knowing this will help you tweak your content for better results.
UGC is the videos, reviews, or other forms of testimonials/creative pieces by your customers. It increases brand awareness and scales user engagement. This is because customers love social proof and they are more likely to trust another purchaser. So, using their content on your website and social media will build a loyal following in no time.
Converting your customers is not a daunting task if you know how to tap into their emotions. Use the data to create unique content that addresses their pain points. Now, reaching your customers is easy. So, grab a seat and start planning out your marketing strategies and remember, always put your customers first.
Stay tuned for the other parts in the upcoming weeks.
Part 4 – Ecommerce Marketing Strategies: 5 Easy Ways to Boost Traffic
Part 5 – How to keep your customers close and reduce cart abandonment