If you’re getting ready to set up a business, then there’s no better time to start than now. Thanks to our modern digital age, you no longer have to set up that traditional brick and mortar store with high upfront costs to get your products out on the market. In fact, the ecommerce market is more lucrative than ever, being projected to account for more than 17.5% of retail sales globally by 2021.
Once you’ve got that business niche down and have figured out your dream line of products to sell, you’re ready for the next, but arguably most challenging step of them all — setting up a website to sell products.
These days, the hardest part isn’t creating the website itself. With a bit of money and brain power on hand, anyone can single handedly click a few buttons to get a site going. The hard part is making sure that you optimize your website in a way that will truly appeal to your customer base. Whether it comes to the way you organize your items or the specific templates that you choose, setting up a website to sell products isn’t as easy as it might seem.
What’s potentially even scarier is the way that the cards are stacked against you once you enter the ecommerce market. With over 400 million active websites all trying to compete for the world’s attention, you’ll need the insight and curiosity it takes as an entrepreneur to get that website started.
As long as you follow through with that curiosity and try to apply what you learn to your website, you’ll welcome many benefits that will boost your business profits through the roof. Not only will your website establish credibility, but also give you a chance to embellish your business and use the power of digital marketing and SEO to drive real results forward.
To get to that level, you’ll first need to overcome the hurdle of setting up a website to sell products. Luckily, you’ve found yourself in the right place. Here at Woogo Stores, we’ll guide you through the basics of ecommerce website setup so that you can get started on the right foot.
Find Your Online Store Builder
The quickest way to build a high-quality website is to find an ecommerce website builder that fits your needs. Some website builders are more affordable, while others empower you with more design flexibility and sales features. When evaluating what you want out of a builder, you should compare the capabilities of each option and weigh the importance of each factor. For instance, do you value budget over additional customer service features? Are you looking to forgo advanced features in the effort to get your website up and running as quickly as possible?
Thinking carefully about those answers will enable you to choose the best-fit platform rather than relying on the most popular builders, like Shopify and Wix.
In most cases, the popular builders are completely do-it-yourself. While that ability might offer you a lot of creative freedom and flexibility, it no doubt can lead to a lot of choice paralysis and bad decision-making if you’re misguided in setting up a website to sell products. If you’d rather leave it up to the time-tested professionals who can help you save time and energy in building a professionally optimized website, leave it to Woogo Stores to get the job well done. In owning a pre-configured store, you’ll be ready to sell your products straight from the get-go.
Establish the Domain Name
Before you get yourself in the nitty gritty of setting up a website to sell products, you’ll want to choose a great domain name that defines the essence of your business. Because it’ll be the URL that your customers navigate to every time, you’ll want the name to not only be catchy, but establish a sense of trust. When creating a list of ideas, try to envision the domain name hanging like a sign above an imaginary brick and mortar store. If it doesn’t appeal to you there, then it shouldn’t belong on a URL line either.
Choose a Brand Template
A lot of ecommerce businesses not only establish themselves by domain, but also by template as well. Plenty of your customers will be visual learners, so appealing to them through theme layout and design is incredibly important to keep in mind. Before settling on a template, you’ll need to pay attention to several key factors:
- The interactive content your store will have. Are you looking to include photos, videos, slideshows, or any interactive elements? Your template should be able to encompass these elements and make them the centerpiece of any page your customer navigates to.
- The overall vibe and layout of your site. Do you want your website to seem bright and bubbly or more serious and elegant? Simple things such as text font or background color can all hugely affect how your customers perceive your products and overall brand image.
- The navigation and user experience of your customer. You’ll want to think about navigating your website as if you were in your customer’s point of view. How would the navigation bar seem to you? How many clicks would it take for a customer to reach your products page? Walking through this journey yourself can reveal many insightful aspects about user experience that you would have never thought otherwise.
Set Up Your Products
Here comes the bread and butter of setting up a website — getting to showcase your products. Once you have the basic information down like the name, price, category, and specs for your product line up, you’ll want to consider how you can organize them the best way on your website page. That’s where excellent product descriptions, product images, and use of product categories comes in.
Here are some key tips to keep in mind when walking through these steps:
- Product Descriptions
It’s crucial that you pay attention to the way every single product is worded so that you’ll be able to convey its full benefits to the customer. It’s also your opportunity to optimize your product descriptions for SEO so that they’ll show up higher on the search results. The key here is to simplify your language in layman’s terms and keep your copy free of cliches and long sentences.
- Product Images
In general, you’ll want a variation of pictures for every product that are both high-quality and similar in format. You’ll be able to get the job done with tools as simple as a smartphone and some basic knowledge of Photoshop. The more interactive you’re able to make the photos, the better. Options like being able to zoom in or ‘look inside’ are great elements to add.
- Product Categories
Lastly, you’ll want to put yourself in the mindset of your customer again and reconsider how your product categories are organized. When setting up a website to sell products, it’s important that the navigation experience for your customers is as streamlined and hassle-free as possible. The easiest way to do this is to create at least five categories that your customers can use. Elements you can add consist of price range and filtering choices.
Now that you know the basics of setting up a website to sell products, you’re ready to step out into the ecommerce world and make your mark. To make the journey a little easier, it never hurts to rely on the professionals at Woogo Stores to help build a quality site for you. While they exercise their expertise in crafting the most optimized site, you can concentrate on creating that brand that you’re truly passionate about. Don’t hesitate to contact us to get started today.