About Us - Woogo Stores - The Curated WooCommerce Experience

About Us

Who is behind Woogo Stores?

Hi! I’m Patrick, founder of Woogo Stores! I’ve been coding websites in PHP for 20 years, professionally since 2009. I became Team Lead of the PHP development team at Equisoft here in Montréal (Oui, je parle français!). After delivering WordPress sites to big Canadian publishers, I joined FlagShip as the Director of Technology, where I built the Web development team and coded the shipping system. I realized servicing small and medium business owners over the years. Many wanted to bring their operations online, it was either too complicated or too expensive, and they’d give up.

The problem with e-store offerings.

I cannot tell you how many times we’ve seen companies having their e-store “just around the corner” but they never made it. Conversely, we had many customers who had an e-store, but had tremendous difficulties integrating multiple services, had plugins that broke their site, crappy hosting companies making their store slow. Some other customers proved overwhelmed by all the options in a store and were using only a tenth of it. Finally, certain customers opt-ed for very basic e-stores like Wix but then suffered from the lack of extensibility and options.

Let’s face it, SMBs in the US, Canada, and worldwide represent the biggest driver for the economy. I think SMB’s are underserved in the e-commerce world. Yes, giants like Shopify solved the web hosting problem. However, you’re captured in their ecosystem. That’s not the Internet I believe in. I’m a strong proponent of open-source, privacy, and your store should not be dependant on one provider. When I created Woogo Stores, my goal was always to make sure that nothing would prevent my customers from leaving with their store if they wanted to.

Why are you doing this?

Woogo Stores’ mission is to offer the same level of connectedness to our customers as the big companies can afford. We understand SMBs can’t spend hundreds of thousands on building a super custom e-store. Our top of the line, top of tech solutions, enables SMBs to tap into the same potential. We’re proud to help our customers grow from a fairly limited digital presence to strong e-commerce success. 

I know working with WooCommerce and WordPress can be intimidating. When setting up an e-store, plugins can conflict with each other, which brings a lot of trouble. I realize your job is not to build an e-store. You don’t want to spend 5 hours going through literally 1,000 WordPress plugins for social sharing.
That’s why we have a selection of plans, offering a turn-key, curated WooCommerce experience, where we choose all the best plugins and make sure they work together so that you can concentrate on building your business, not your e-store. 

Looking forward to hearing from you!

Patrick Leblanc
Twitter: @patsleb

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